Wednesday, October 20

My 3 rules for success on social media

Approximately 4.2 billion people around the world use social media. In 2021, all ecommerce companies should try to connect with potential customers on those platforms. This is my first post to help marketers use social media for brand awareness and sales. I will start by sharing my experiences as an artist. For years, I have used social media as the main tool for selling my paintings. 3 social media rules for e-commerce Choose the right platforms. Rule number one is to focus on the networks where your audience hangs out. Don't try to force your business to choose the most popular one. Instead, choose the platforms that offer the best chance of success. I focus a lot on TikTok and Instagram because the visual medium lends itself well to my creativity, like shootin...

Browse email marketing with no open fees

Apple released iOS 15 on September 20, 2021. The release gives users of iOS devices (iPhone, iPad, iPod Touch) the ability to upload content remotely privately, blocking the sender's ability to track openings. I have referenced iOS 15 twice, explaining its possible effect on email marketing and steps to prepare. In this post, I'll review the impact so far, including how marketers need to adapt to move forward. Open rates First, it is important to review how the open rates have never been accurate. The email software embeds a 1 pixel image to capture an aperture. A recipient who opens an email unknowingly uploads that image, which the software tracks. The software does not count openings; counts image downloads. It's a less than perfect way to measure openings. Y...

13 examples of sustainable e-commerce

A recent survey of 6,000 consumers in North America, Europe and Asia found that 80% of respondents considered it "important or extremely important" for companies to design environmentally friendly products. In addition, 72% said they buy more green products than five years ago, and 81% said they expected to buy more in the next five years. Ecommerce merchants can court this changing buyer base and create a positive impact by making their businesses more sustainable. Consider posting a statement about your approach to ethical and sustainable practices on the "About Us" page. Reduce packaging, switch to a green shipping program, and create an optional carbon offset charge at checkout. Develop recycling policies and channels to resell your used merchandise. And part...

Stablecoin and CBDC could improve e-commerce

Digital currencies have the potential to expand e-commerce, lower transaction fees, eliminate chargebacks, and prevent fraud. However, until now, volatility and its fear have prevented most merchants and brands from accepting cryptocurrencies. But this could be changing. Stablecoin and central bank digital currencies could be non-volatile options. Stable currencies are tied to reference assets such as fiat currencies (i.e. US dollar, euro), commodities, or systems that control supply. In all cases, the value of the stablecoin is predictable. Central bank digital currencies (CBDC) are managed by the government. These digital currencies should, in theory, be as stable as any government-backed money. E-commerce expansion Cryptocurrencies should improve e-commerce. ...

Ecommerce Product Launches: October 17, 2021

Here's a list of product launches and updates for mid-October from companies offering services to online merchants. There are updates on email marketing, digital payments, subscription tools, social commerce, Amazon integration, WooCommerce, and live video shopping. Have an ecommerce product launch? Send an email to [email protected] Ecommerce product launches HubSpot launches a new payment service. HubSpot, the inbound marketing and customer relationship management platform, has announced the launch of its open beta for HubSpot Payments. Built natively as part of the HubSpot CRM platform, HubSpot Payments helps businesses accept payments seamlessly in less time and with fewer tools. HubSpot Payments supports all major ACH and credit cards and featu...

Amid Facebook hype, Supply.co pulls out

Patrick Coddou is a pioneer in the direct-to-consumer sector, launching Supply.co in 2015. The company designs, manufactures and sells premium shaving products, all with great success. Until April 2021. That's when Apple released iOS 14.5, which tracks the actions of iPhone users only if they agree. The launch turned Facebook's ability to hyper-target ads upside down. The result is that cheap but profitable Facebook ads are now less cheap and not as profitable. Coddou's business relied on sales from Facebook ads. He told me, “Supply.co had a really tough summer. For the first time, we recorded two monthly losses. " But he has been fired. He fired his marketing agency, adjusted staffing, and moved forward with two long-planned product launches. He and I discussed ...

Are Stablecoin and CBDC the future of digital currency?

Stablecoin and central bank digital currencies can offer the benefits of buying and selling with cryptocurrencies without the worrying price swings. Blockchain-powered transactions could benefit the e-commerce industry. Transaction fees should be low if they exist. Scammers would be nervous. Even consumers without bank accounts and credit cards can shop online. But in the absence of fluctuations in value, crypto payments are not feasible for most merchants. Stablecoin Stablecoin is a cryptocurrency. But unlike Bitcoin or Ethereum, the stablecoin has a fixed exchange rate pegged to an external reference, such as the US dollar, the euro, or a commodity, say gold or silver. Stable currencies are issued by private companies, but they function like governments, expandi...

Latin American Fintech, e-commerce flooded in startup financing

During the pandemic, Latin America became a hot market for tech startups, and foreign venture capital flooded the region. Latin America is now home to 23 private "unicorn" companies, valued at more than $ 1 billion, according to Crunchbase. Overall, these companies have raised more than $ 15 billion. About two-thirds of them are based in Brazil, but data indicates that other countries are catching up. Venture capitalists continue to funnel money into the region. Brazil and Mexico, the two largest markets in terms of population and economic activity, have shown the largest rebound in seed funding. The Association for Private Equity Investment in Latin America (LAVCA), a nonprofit organization, reports that venture capitalists invested $ 10.3 billion in more than ...

Influencer marketing, part 7: your first campaign

He hired his first influencer and received a draft of his initial promotion, a review of his product for his followers on social media. This is "Part 7" of my influencer marketing series. I've covered what it is, why use it, setting relevant goals, choosing the right channels, targeting influencers, and convincing those influencers to promote your product. In this post, I'll cover how to analyze and utilize the work of your influencers. Reviews Before you go ahead with the influencer's first promo, make sure the basics are covered. Did the influencer tag your business or reference your URLs? Missing information is usually the big culprit here, such as neglecting to use your landing page URL or properly branding. This can almost always be fixed. Is the influencer's ...

Google Ads promotion extensions can boost holiday sales

The Google Ads promotion extension attaches a clickable discount offer to search ads and could boost sales for some merchants this holiday season. Click-through rates and conversion rates vary widely from one business or ad to another. Therefore, it cannot be definitively said that a promotion extension would generate more traffic or sales. However, since Google introduced promotional extensions in November 2017, pay-per-click professionals have announced their success. For example, Pauline Jakober, CEO of Group Twenty Seven, a PPC agency, reported conversion rates as high as 13.02% for promotional extensions in a recent article for Search Engine Journal. One caveat is that the promo extension and its associated ads compete with other formats, such as shopping ads. ...