Start-ups: Standsome: The standing desk based on the plug-in principle

The Mainz furniture start-up Standsome produces desk attachments and standing desks from FSC-certified wood. The highlight: They can be put together from four to six wooden panels in a few simple steps. With this idea, Standsome is now even expanding to North America.

With height-adjustable work surfaces that flexibly complement existing tables, Standsome wants to promote health in everyday work – because they motivate people to work while standing and thus counteract the lack of exercise, which is often the cause of back pain, musculoskeletal and circulatory diseases.

The special feature: the standing desks and desk attachments are set up in seconds using the plug-in principle. Distribution is mainly via e-commerce.

© Standsome

Desk solutions that are as ergonomic as they are stylish – that is the business idea of ​​Standsome founder Leonard Beck.

Founded in 2016, the Mainz-based office furniture manufacturer already sends its innovative desk solutions all over the world. Standsome Americas Inc. has just been founded in Montreal together with two local partners. The goal: to establish Standsome as a global brand for stylish and ergonomic office equipment.

Here, Standsome founder Leonard Beck explains his start-up in a short interview with

Let’s be honest and without any buzzwords: How would you explain the start-up to your parents?
Mum, Dad, you know that I don’t make some crazy internet stuff, but that I sell sustainable office furniture made from interlocking wooden panels, right?

How do you describe your business model to a potential partner in a tweet (280 characters)?
With full commitment, we design, produce and sell stylish, ergonomic and sustainable office equipment. The focus is on the standsome as the first wooden desk top on the European market.

With desk attachments based on the plug-in principle, Standsome enables flexible work at any location.

© Standsome

With desk attachments based on the plug-in principle, Standsome enables flexible work at any location.

Which companies / customers have you already convinced?
We now have over 12,000 customers among our fans, including large companies such as Zalando, MAN, Facebook, Engel & Völkers, Rewe Group, PwC, Universal and many more. And anyone who mainly works on a PC or who has already had back pain from sitting around a lot can be considered as a new customer.

Who would you like to do business with?
With companies that want to support their employees in the office or home office with an individually height-adjustable, simple and inexpensive standing desk solution. We also like to cooperate with non-profit organizations and social institutions.

What was the most important finding since the start?
Hard work, entrepreneurial courage and good ideas pay off.

Which number of successes are you particularly proud of?
That we achieved an annual turnover of over 1 million euros for the first time in 2020 – and can therefore now employ 21 team members.

What headline would you like to read about your start-up in a business newspaper in five years?
Mainz office furniture market leader expands to Japan.

Start-ups without buzzwords

Can you explain your start-up without using buzzwords? Are you the founder of an innovative and exciting company in the field of retail and FMCG? Then contact us at any time at [email protected]

You can find all the start-ups presented so far at


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