Expert’s Germany-wide network of specialist retailers will be expanded to include two new locations: From January 1, 2022, the Medimax locations in Bad Salzungen and Schmalkalden will become part of the Expert group. Until they join the cooperation, the specialist stores will continue to operate under the Medimax brand. The flag will be changed to Expert in early 2022.
“We are very pleased that more and more entrepreneurs are deciding to become part of the expert cooperation. This steady growth shows that our expert concept is convincing and that we are an efficient and future-oriented partner for electrical retailers,” says Stefan Müller, CEO of Expert SE. “We would like to thank Marc Briese for the trust they have placed in us and look forward to a partnership – welcome to the Expert family.”
Marc Briese has been in the industry for more than 25 years and knows the needs of customers in his region. “With its almost 60-year company history, Expert has extensive industry know-how and an excellent market position,” explains Marc Briese. “In addition to a larger product and service portfolio, Expert also offers excellent IT and e-commerce services. This creates new opportunities and thus more attractive offers for our customers on site.” his company was founded by Helmut Briese almost 50 years ago. The company currently employs over 50 people on a sales area of more than 2,500 square meters.
Medimax recently announced the completion of its reorganization into a pure franchise system. 88 of 110 locations were retained. Now, according to the will of the electronic partner management, the retail chain should look to the future again.