Sovrn makes Dominic Perkins head of Europe
“We are proud that Dominic is joining Sovrn to expand our European business. His extensive experience in digital publishing will enable Sovrn to better support our international customers and partners and to expand our product range and our geographical presence, ”said Eric Weinberg, President of Sovrn, on the change.
Dominic Perkins brings over 25 years of digital advertising and online publishing experience to Sovrn. He is a recognized expert in programmatic advertising, data and e-commerce. Before joining Sovrn in early November, Dominic Perkins was Digital Advertising Strategy Director at Immediate Media. Before that, he worked at Time Inc. and Collective, among others. Perkins is also active at the IAB, where he serves as a board member. So now follows the change to Sovrn.
The company, founded in 2013, offers publishers an advertising platform which, in addition to selling inventory via header bidding, also offers analysis functions and the possibility of monetizing publisher data. In Germany, the US company has a branch in Hamburg and is already working with well-known publishers.
Dominic Perkins is excited about his new role at Sovrn: “Throughout my career, I’ve worked for some great companies that have made a significant impact on publishers. I’m really excited to continue building that influence at an innovative technology company like Sovrn. “