Career websites: where job seekers can find information
The willingness to switch is increasing again in Germany. 39 percent of Germans are currently actively looking for a new job, another 35 percent say they are open to a new challenge. Wherever you can find out about your job and career on the Internet, the Berlin HR market research company Trendence has a monthly survey HR Monitors analyzed.
Trendence asked the candidates which websites they use for this purpose. So up front: Indeed.com. For academics, Indeed achieved a rate of use of 39.9 percent, as stated by the candidates themselves, ahead of StepStone (37.7 percent) and kununu (34.8 percent). Indeed (35.9 percent) is also at the forefront of candidates without academic training in the blue-collar job market, referring the job exchange of the employment agency (24.7 percent) and StepStone (20.4 percent) to the other places.
The one given by the respondents is also interesting heavy use of business networks for career purposes – especially for academics. LinkedIn, for example, achieved a stated usage of 53.9 percent in this candidate group and is thus just ahead of Xing (53.6 percent). By contrast, non-academics say they primarily use Facebook when they find out about employers and career topics. However, with a percentage of 28.5 percent, the social network has a significantly lower specified frequency of use than, for example, business networks with academics.
“We can see from our analyzes that more people are looking for new professional opportunities again”, analyzes Robindro Ullah, Managing Director of Trendence. According to Ullah, this means that job seekers and employees who are willing to change also have career portals and social networks increasingly use. “Employers should therefore ensure that their job advertisements on job exchanges as well as their employer branding profiles on business networks or employer rating portals are as pointed and competitive as possible,” he recommends.
Well more than half of the students (56 percent) are currently looking for a job or have already found an employer for the time after their studies. 71.2 percent of them state that they use online job exchanges to advance their careers, 64 percent say they go to the company’s career pages and 43.7 percent use social media. Indeed is also the best-known website for students with a stated degree of use of 47.7 percent. StepStone (28.9 percent) and the employment agency’s job exchange (18 percent) follow in the rankings.
The Trendence HR Monitor
The HR Monitor is a continuous survey by the Trendence Institute on various topics in the world of work. Employees as well as schoolchildren and students are surveyed on a monthly basis. Around 1,000 participants are surveyed each time. The aim of the survey is to obtain an up-to-date barometer for the German labor market at any time.