Comparison.org and Blackfridaysale.de: Hamburgers are Black Friday bargain hunters
The bargain hunters are already scratching their feet: November 26, 2021 is “Black Friday” again. The day of action, traditionally after Thanksgiving, heralds the Christmas business in the USA. Black Friday is now a fixture in the sales calendar in this country too.
Numerous online users, but also shops, use the pull of the bargain day. But there are blatant differences in the interests of consumers, as the consumer portal Comparison.org has now determined. To this end, the portal managers evaluated online search queries.
With almost 22,000 search queries per 100,000 inhabitants for the keyword “Black Friday”, Hamburg is clearly ahead, followed by Berlin with just under 17,000 queries. The bargain hunters from Baden-Württemberg followed as the first country with a good 14,000 search queries.
The eastern German federal states are at the bottom of the comparison.org list. None of them get over 10,000 search queries per 100,000 inhabitants. Saxony-Anhalt brings up the rear with just 8,000 inquiries. In contrast to neighboring Brandenburg, for example, Black Friday is searched twice as often in Berlin.
In a further survey, the shopping portal Blackfridaysale.de asked 1,840 consumers in a representative online survey. According to this, 62 percent of those questioned expect that they too will feel the delivery problems of the dealers. More than 50 percent fear that the products they want are not available to them.
Around 86 percent of those surveyed plan to take part in the Black Friday sale this year, 94 percent of them mainly online. “However, this year it is less the fear of Covid-19, that Internet purchases are preferred to stationary trade, but the poorer comparison option. Almost 44 percent said that they fear infection as reasons to shop online, but more than 66 percent fewer opportunities for comparison. More than 46 percent complain about the lower shopping experience due to distance rules and wearing masks, “explains Konrad Kreid, Managing Director of Black Friday GmbH, which operates Blackfridaysale.de.
While 76 percent plan to buy something for themselves, almost 65 percent buy Christmas gifts as a reason to take part in the Black Friday sale. Around 35 percent want to buy something for friends or family and 14 percent are still undecided. Almost 30 percent plan to spend up to 300 euros, around 20 percent up to 500 euros, 16 percent up to 1,000 euros and 8 percent over 1,000 euros.
As in previous years, electronics products are predominantly purchased, followed by products from the areas of fashion, living, sports, accessories, beauty and travel. Discounts of 30-50 percent are expected for almost all product groups.
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