Sunday, November 28

Morning Briefing: Digital Service Act, Digital Markets Act, Black Friday, Edeka, Wolt, Babymarkt.de, Kaufland.de, Shopify, Alibaba, JD.com, Rohlik, Amazon, UPS

For EU conditions, the legislative process is currently progressing very quickly “, Spiegel.de is surprised: The Digital Services Act (DSA) and Digital Markets Act (DMA) aim to strengthen consumer protection on Internet platforms. Among other things, it is planned to ban “dark patterns”, which Spiegel.de describes as “design tricks”, with which users are motivated to do something that they actually do not want. “A vote will take place at the beginning of 2022, and the DSA and DMA could come into effect in 2023. We will stay tuned.

///// NATIONAL TRADE
Black Friday started
The Black Friday week has been running on Amazon since last night, and lasts ten days until November 29th. As the company announced in its newsroom, there is this time more deals than ever before with a discount of up to 50 percent. Between 6:00 a.m. and 7:45 p.m., lightning offers go online every 5 minutes. It is already yesterday Ebay started Cyber ​​Weekwhich runs through November 30th.

Edeka: Disagreement about working with Wolt
The participation of the stationary trade at E-food market is no walk in the park, as the example of Edeka shows. Lebensmittelzeitung.net reports, the collaboration of individual merchants in the Edeka universe with the Wolt delivery service ensures internal discussions. So far, an independent retailer has been working with Wolt, while others have discontinued a cooperation that had already started. Edeka managers and committees have said that they are strengthening a competitor, and that the Wolt plans have not been sufficiently coordinated within the network. Conversely, merchants criticized the cooperative’s existing e-food strategy. The LZ emphasizes that there is no official confirmation for the discussions, the headquarters refer to their contracts with Picnic. At the same time, the article mentions working partnerships between individual merchants, e.g. B. with Bringoo and Bringman.

Babymarkt.de has started the marketplace
Babymarkt.de from Bochum no longer just wants to be a boring online shop: With the new marketplace, the company would like to at least double its range within the next two years, “that is, to reach around 200,000 articles, it says in an announcement. At the start there are four partners and more than 10,000 articles (Green Cotton is named). By the end of 2021, the total range is to be increased by 25,000 items, including the expansion to include toys, and a new version of the app will be added. The goal is several hundred marketplace providers.

Kaufland.de and Shopify cooperate
The growth of online marketplaces also depends on their ability to cooperate. The online marketplace Kaufland.de is setting a good example and is announcing a collaboration with Shopify. Its dealers now have a simple and direct access to Kaufland.dein order to expand their sales channels and sales channels. The dealers are supported by the seller support at Kaufland.de.


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TRADE INTERNATIONALAlibaba corrects growth forecast and causes share price plunge

Because of the uncertainties in the Corona crisis, the Chinese online giant Alibaba has corrected its expectations for sales growth in the 2021/22 financial year from 30 percent to 20 to 23 percent. The share then lost around ten percent (currently 144 US dollars), and has lost more than a third since the beginning of the year. Im yesterday in Huangzhou presented 2nd quarter results, especially the investment depressed earnings. The bottom line was that the group earned 81 percent less than in the same period of the previous yearwhich, according to Alibaba, is also due to price losses.
Also the second Chinese online giant JD.com yesterday announced a 40 percent decline in operating income to 2.6 billion yuan (approximately $ 399 million) for the past quarter from 4.4 billion yuan (approximately $ 646 million) a year earlier. JD.Com cites an increase in the cost of sales, increased expenses for fulfillment, marketing and administrative costs as reasons.

Rohlik announces Milan, Bucharest and seven German cities
Grocery onliner Rohlik, in Germany with Knuspr.de in Munich, wants to start delivering under the “Sezamo” brand in Milan (Italy) and Bucharest (Romania) in spring 2022. Italy will be the second largest market after Germany “, it says in the announcement. Spain is expected to join in the second half of the year, the city does not name the company. Rohlik announces 8,000 articles and delivery times of three (Milan) and two hours (Bucharest). Germany expansion: Rohlik also wants Knuspr.de within two years also in Frankfurt, Hamburg, Cologne, Essen, Hanover, Stuttgart, Leipzig and other cities.

Amazon vs. Visa: “Well-calculated conflict”
As of January 2022, Amazon in Great Britain will refuse payments with a British Visa card due to high fees, as the “Morning Briefing” reported yesterday. Payment service provider Computop Paygate has spoken out: That looks like a well-calculated conflict “, says managing director Ralf Gladis. Who better to challenge Visa than another giant like Amazon? But it shouldn’t mean that Amazon is now only negotiating special conditions for itself, rather the entire industry should benefit from it. “His word in Jeff’s ear canal.

///// TRENDS & TECH

Social Media-Marketing Trends 2022

There are still seven weeks until the turn of the year, so it’s time to put trends for next year online. Like yesterday Social-Media-Management-Plattform Falcon announced the five biggest digital marketing trends for 2022 in its trend report. The results are based on posts from 100,000 brands on social platforms and the reactions of followers. So there will be a retro revolution in the coming year, which started with Abba & Co. in the current year. Also in trend are community content, influencer commerce, quiet niches and social customer service. In order to react to social trends, the authors recommend social listening tools.

Delivery bottlenecks in the Christmas business: tips on how retailers maintain customer loyalty
Many online shoppers currently have long faces when looking at delivery times – devastating for retailers, especially during the Christmas season. Retailers usually do not have logistics in their own hands, but they do have relationships with their customers. Guest author Ulrich Hoffmann from the software provider Zendesk explains what retailers can do proactively to increase customer loyalty.

Why is e-commerce so successful in China
Megacities and rural idylls – e-commerce is successful everywhere in China. Winter Nie, Professor of Leadership and Change Management at the Lausanne Business School IMD, explains why this is so in an interview with the Handelszeitung. Four aspects are decisive: The rapid construction of the digital infrastructure, the great acceptance of Chinese consumers to shop by smartphone, fast, efficient and trustworthy delivery systems and widespread super apps such as Tiktok and PDD, with which consumers can complete all transactions – including payment – within a single app .

///// SUSTAINABILITY

Sustainable packaging as the greatest potential for optimization

In early summer, the EHI Retail Institute asked 72 online retailers from Germany, Austria and Switzerland which ones Requirements and trends in shipping and returns management see. Result: With 24 percent [geben] Most of the respondents agree that the sustainability of the packaging is the most urgent optimization measure, “according to the EHI. The answers in places 2 and 3 also go in the direction of environmental protection: 20 percent respond optimal size ratio “, 17 percent one optimal use of materials “as urgent fields of action. 53 percent of those surveyed stated that they were able to sell at least two thirds of the returned items as A-goods. Fits to: The Federal Environment Agency demands “Avoidance and high-quality recycling of packaging material must become the norm in order to protect the climate and resources.”

UPS and parking garage providers operate joint micro-depots
In January, Rewe started a project together with Hermes, UPS and Deutsche Post, which provided for delivery by cargo bike from a micro-depot in Hamburg’s old town (the “Morning Briefing” reported). Parking garage operator Apcoa and delivery service UPS have been practicing the same thing since May, as they are now reporting: In four parking garages in Hamburg (Gänsemarkt, Bucerius-Passagen) and Cologne (Klapperhof, Lothringer Straße), parcels are reloaded from truck containers onto cargo bikes. According to the announcement, UPS has been operating such concepts since 2012 and now in 30 German cities. A central challenge […] is to find suitable micro-depots in the cities, “they say. Apcoa, on the other hand, speaks of overcapacities in the parking garages. That’s right.



Reference-etailment.de

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