New large area in Rotterdam: MediaMarktSaturn opens new “Lighthouse-Store”
To experience the full range of the latest technology in a special atmosphere – that is what all MediaMarkt customers can do with immediate effect in the retailer’s new “Lighthouse Store” in Rotterdam. On around 5,000 square meters on two floors, MediaMarkt presents the best and hottest electronics highlights in its completely redesigned “Tech Village Rotterdam”. After the Tech Village in Milan, Rotterdam is the second lighthouse of the MediaMarktSaturn Retail Group “Our lighthouse format strengthens the brand values and the image of MediaMarktSaturn by combining innovation, passion and human interaction into a technology experience in a real ‘House of Brands'” , explains Guido Monferrini, Chief Commercial Officer (CCO) of the MediaMarktSaturn Retail Group. “With these extraordinary markets, we are creating a very special experience for our customers, who can experience, try out and compare the latest technology live in a relaxed atmosphere. Rotterdam demonstrates this in an impressive way.”
There are many opportunities for discovery in the new Groß-MediaMarkt: 31 well-known manufacturers present their products and gadgets in their own shop-in-shops. There is also a barista bar, three separate presentation areas with constantly changing topics and a pick-up station where customers can collect their orders around the clock, seven days a week.
“Customer behavior has changed rapidly. Above all, we have identified four good reasons why customers go to stationary stores: They want to experience something, they want to shop as conveniently and easily as possible in their immediate vicinity and they want direct contact with our employees “explains Guido Monferrini. “We have responded to this with our four store formats – Lighthouse, Core, Smart and Xpress – in order to be exactly where our customers are in order to offer them the best possible omnichannel experience.” As part of the implementation of this strategic initiative, all of Ingolstadt’s existing stores are continuously being adapted to one of the four formats, and new stores are opening up in a correspondingly new format: In addition to the Lighthouse format (“Tech Village”), in which customers go on a journey of discovery to the MediaMarktSaturn introduces the Core, Smart and Xpress formats. These formats address different customer needs, taking into account the respective local requirements.
With the “core format”, the focus is on the customer’s wish for the largest possible selection with the complete product and service portfolio as well as extensive advice. MediaMarktSaturn describes this concept as the heart and should be used in most of the around 1,000 stores across Europe. The “Smart Format” serves as a starting point, especially in city centers, according to the motto “We are where our customers are”. Every smart store has a carefully selected range and top advice on site. Customers can also make use of all services here and access the entire online offering, including collection from the smart store. With the “Xpress format”, MediaMarktSaturn ultimately wants to address those customers for whom simple, convenient shopping in the immediate vicinity of their place of residence is in the foreground. These markets are integrated “around the corner” at a trading partner or local supply center, for example.