After six years at Cisco Systems, Ruba Borno moves to AWS. There she assumes responsibility for looking after the company’s channel partners around the world. Borno announced the change in her profiles on social media, whereupon it was picked up by the media. In her profile entry on Twitter she now describes herself as “Vice President Worldwide Partners at AWS”, in her profile on LinkedIn Announces her position at AWS as Vice President, Worldwide Channels & Alliances.
The official handover is apparently only to take place at the beginning of December 2021 following or in the course of the planned AWS Reinvent 2021, which will take place on November 29th. takes place until December 3, 2021. Until then, her predecessor Doug Yeum will still run the business. He is reportedly switching for a position in the retail business at parent company Amazon. Yeum has been responsible for AWS partners worldwide since July 2019. Previously, he ran the Korean business and served as chief of staff for former AWS CEO Andy Jassy.
Borno studied electrical engineering at the University of Michigan and computer engineering at the University of North Carolina. After graduating, she began her professional career with the Boston Consulting Group. From there she moved to Cisco after more than six years.
Borno started at Cisco as Vice President, Growth Initiatives and Chief of Staff to the CEO. The CEO was still called John Chambers at the time, but a few months later he handed over to Chuck Robbins. In 2018 Borno took over the overall management of the Manged Services division at Cisco, and in 2020, with the promotion to SVP, he also took over the Global CX Centers division, including all support and professional service services.
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