With these tips you will price your products correctly and sustainably

Pricing a product appropriately can be a tricky business. Especially young companies and Start-Upswho have favourited completely new products launch often have problems finding the right balance – mainly because the brand behind it is not yet very well known. The fear: If the price is too high, in the worst case no one will buy the product. On the other hand, if the price is too low, the profit margin may not be sufficient. Finding the right balance is sometimes very difficult. In this post you will find valuable tips to give your product the correct long-term price tag and to identify possible problems and stumbling blocks early on.

Orienting yourself towards your own costs is a simple principle that is easy to follow, especially for beginners. What are the manufacturing costs of the product? What are the running costs that need to be covered? Are you talking about a one-time purchase price or are you dealing with a subscription model? No matter what the answers are, the profit margin must of course not be forgotten – you have to somehow keep your company profitable.

After answering these initial questions, a number was found relatively quickly that works well for the company. However, this sum is usually a bit utopian, because one thing has not yet been considered: the customers. If the price is not accepted, the best calculation is of no use.

How much would you pay

Good entrepreneurs are completely convinced of their products, and most of the time rightly so. But a critical look can also help: Take a look at the customer’s situation and take a skeptical look at your product. Would you pay that much Customers are particularly cautious about start-ups and lesser-known products because they don’t even know whether they like the product. The solution: Try to find out how much your target group would pay for the product and include their desired price in the calculation.

Sometimes the payment comes at the end of a long decision-making process that is best kept as short as possible. (Photo: fizkes / Shutterstock)

Here’s for ongoing evaluation Above all, good customer service is essential. Because to find out how people think about your prices, you need established and simple communication channels.

Not only when crossing streets, but also when pricing your products, it is important to look to the right and to the left. How are the competing products priced? These values ​​can be a great guide to better classifying yourself and your own product. Now the favorite word of the start-ups comes into play: the USP (Unique Selling Point). Knowing what exactly differentiates your products from those of other suppliers can help you to better estimate the price that will ultimately be called up. In a nutshell: If your product is cheap to manufacture, you can beat the competition in terms of price. If your product has a certain advantage over the others, you can again price it more heavily.

With all tips and parameters, however, there is one thing to consider: the price should never be completely set in stone! The market situation or the position of the company can often change, so that it is worth taking another look at the prices of products. Special situations such as discount campaigns can also lure customers into buying when the product is actually priced higher. In online shops in particular, the question of shipping is also important for pricing – depending on whether customers should pay for shipping themselves or if you prefer to offer free deliveries, shipping must be included in the price.

A man evaluates graphs with a ballpoint pen and a graphing calculator.

Good pricing requires constant evaluation and analysis of data. (Photo: shisu_ka / Shutterstock)

It can get complicated very quickly



Nexnet is one of the leading process outsourcing service providers for subscription billing and financial management.

If there are different payment models and expansion abroad, things can get very complicated very quickly. If you send your product to another country, you also need a tax ID for this country and have to pay the tax rate there. Since keeping the price constant becomes a computationally rather comprehensive task. Is the product not at all haptic productbut a subscription or a SaaS solution, things can get more complicated. The more you include in your pricing, the more appropriate the price is in the end – but at some point you get lost in the forest of numbers if the expertise at this point is not sufficiently high.

Anyone looking for help here has already come to the right place.

nexnet automates this process and manages the creation of invoices and billing. In addition, internal user data is evaluated in order to be able to draw the ideal conclusions. Find out more about the services of nexnet.

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