eCommerce

Quantcast now also in Europe with a cookie-free audience solution

“In the midst of many uncertainties, marketers should now start to find and activate target groups in environments without cookies in order to be one step ahead of the elimination of 3rd party cookies in 2023,” said Sara Sihelnik, Director DACH at Quantcast. “We enable customers all over the world, including in the DACH countries, to reach and acquire new target groups without 3rd party cookies.”

The technology company Quantcast, founded in 2006, is a provider of an audience insights and advertising platform that, on the one hand, enables the media to understand and enlarge their target group. On the other hand, the platform enables advertisers to address these target groups. The platform is based on a patented AI and machine learning engine. The company is active worldwide and employs around 600 people.

Advertisers should now activate target groups within the Quantcast platform without the use of third-party cookies. The solution uses a large number of different data points to ensure a holistic view. The company’s own AI and machine learning engine captures complex, multiple data sets in order to understand behavioral patterns. The company acts as a data aggregator, collecting data itself and processing it in-house. This process should then enable advertisers to find, activate and measure their target groups even without third-party cookies.



Reference-www.adzine.de

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