New management at Datech and Maverick AV: Tech Data promotes Tanja Tschorn and Christian List
At the end of the year the Tech Data GmbH & Co. OHG their long-time manager Jörg Lauer. His duties, the managerial position of the Maverick AV Solutions and the Datech Solutions in Germany, Austria and Switzerland, were handed over to Tanja Tschorn and Christian List on December 1, 2021.
“First of all I would like to thank Jörg Lauer for his 30 years at Tech Data – partly in the predecessor company Computer 2000”, says Barbara Koch, Managing Director Tech Data Germany & VP of Tech Data Advanced Solutions DACH. “It is thanks to his commitment, his foresight and his flexibility that the Datech business has been managed at a high level in a stable and very successful manner and that we can count Autodesk as one of our top manufacturers. I wish Jörg, who will be in his well-deserved retirement goes, all the best for the times to come! “
The experienced digital signage expert has been part of the Maverick AV Solutions team since 2015 and now heads the division in the DACH region as Business Unit Director Maverick AV Solution. In addition to their industry expertise, Tschorn is characterized by team orientation and an entrepreneurial attitude, the distributor continues. She should lead the implementation of strategies for collaboration and digital signage solutions and develop innovations for IT and AV customers.
“There has never been a more exciting time to take over the management of Maverick in this region,” says Tanja Tschorn. “I’m really looking forward to it. The DACH region is a very successful region for Maverick, where both smart meeting and smart signage solutions are being rolled out on a large scale. There is a great opportunity for new solutions with recurring revenues for our industry, for example Tech-as-a-Service, as video conferencing technology is becoming a central part of the business processes of both companies and SMEs. “
Tschorn’s predecessor, Christian List, takes over the management of Datech Solutions in DACH. The experienced IT manager, who has been part of the Tech Data management team since 2016, played a key role in the development and expansion of Maverick AV Solutions. Before that, List worked for almost 16 years in a managerial position in the EMEA region.
“In the German-speaking architecture and construction industry as well as in parts of medium-sized industry, digitization is far from over and there is therefore still a lot of growth potential for our partners,” says Christian List about his move to Datech Solutions. “I am therefore very pleased to continue to actively support our sales partners with the well-rehearsed team in selling Autodesk solutions.”
“I am very pleased that with Tanja Tschorn and Christian List we have been able to win two executives to manage the two solutions areas,” adds Barbara Koch. “I wish you every success and joy in your new task and position.”