Paid search expert Patrick Peinecke joins GroupM
“Rapidly growing digital areas such as paid search are playing an increasingly important role as integral components of customer advice and campaign implementation. For the maximum success of our customers, we consistently invest in these growth areas and, as part of our current transformation process, are building new specialist teams who work for the entire group and raise the collective intelligence in all of our agencies to a completely new level ”, says Karin Ross, CEO from GroupM in Germany. “With Patrick Peinecke we are gaining an absolute top person for the paid search area who will decisively advance our digital competence. It is our goal to continuously develop the new Paid Search Product & Quality Team under his leadership. “
Before moving to GroupM, Patrick Peinecke was Director Activation at OMD Düsseldorf. In this position, the trained banker was responsible for the entire paid search and paid social area of the company and studied business administration. Before that, the now 40-year-old worked, among other things, as Head of SEA at Resolution Media and as a media planner at Gray Media. Patrick Peinecke began his professional career as Marketing Manager at Tengelmann New Media.