URL shortener Bitly buys QR code provider from Bielefeld

“The response from our customers to our QR code offering has been extremely positive,” said Toby Gabriner, Bitly CEO. “The acquisition of Egoditor, the leading provider in this area, is a logical next step in the further development of Bitly and the beginning of a further growth phase for the company. The merger enables us to offer solutions with clear synergies in a uniform platform, open up growth markets and strengthen our global presence. “

Bitly has become known as a link shortener, a tool that compresses longer URLs in order to be able to easily pass them on digitally and measure engagement. The company now offers brand-specific links, QR codes and link-in-bio solutions on a platform that has various cross-channel integrations including analytics functions. Behind Egoditor, on the other hand, is a multinational team of over 50 employees in Bielefeld and Berlin. The company has developed a QR code generator that is now used by over ten million customers in over 190 countries and in more than 30 languages. These include, for example, Starbucks, Zalando and the Salvation Army. There are also service offers for user-defined QR codes and a scan tracking tool. Together, Bitly and Egoditor, with a total of 180 employees, are targeting sales of 100 million US dollars (ARR).

Nils Drescher, co-founder of Egoditor, is looking forward to the cooperation and makes it clear: “Bitly’s mission to make connections faster fits perfectly with our goal of bringing offline users together with digital offers.” The Berlin-based private equity fund Flex Capital, which became the main investor in Egoditor in 2020 and was supposed to provide scaling, has obviously done a good job.

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