Start-ups: Kisten-Krämer: full range on 15 square meters
The Austrian start-up Kastl-Greissler is now also working as a box grocer in Germany to solve the problem of local rural supplies. Because in many places this is not even possible today without a car. The solution: a franchise system with a full range and 50% regional products – on 15 square meters. Company founder Christoph Mayer explains how this works in an interview.
In 2020 Christoph Mayer founded Kastl-Greissler in Austria and brought it to Germany a year later as a box shopkeeper. The first shop opened in Lemgo in August and the second in Brennberg a few weeks ago. Both box shopkeepers are planning to open further shops in their region, and further locations in Germany are already being planned.
The aim of the company, which is run as a franchise system, is to strengthen local rural supplies with the help of self-service shops that contain at least 50% regional goods and at the same time offer a full range. Around 500 different products can be made available here on an area of around 15 square meters.
© KistenKrämer GmbH
Wants to revolutionize local supply and enable rural residents to shop for the week without a car: Start-up founder Christoph Mayer
In the etailment interview, start-up founder Christoph Mayer explains how the new village shop concept works.
Let’s be honest and without any buzzwords: How would you explain the start-up to your parents?
Like a grocery store, just rethought and brought into the present. The Kisten-Krämer is a self-service shop that ensures local supplies in rural areas with mostly regional products and everyday items. The innovative shopping option also for structurally weak areas where supermarkets are not profitable. With the help of franchise partners who are rooted in their region and act as independent dealers there, the concept is brought to the villages of Germany.
How do you describe your business model to a potential partner in a tweet (280 characters)?
Revolution in local supply in rural areas: a “box” is set up wherever there is a lack of local suppliers. Together we bring good products from the region and a basic range of everyday products to rural communities.
© KistenKrämer GmbH
Village shop in box format: the containers with video-monitored access control are operated without personnel and are open around the clock.
Which companies / customers have you already won over?
First and foremost, we convinced our first three box shopkeepers, i.e. the franchisees, of the concept and together with Ralf Kersting we were able to open the first box shopkeeper in Lemgo-Luerdissen in August 2021. Konstantin Gatzke followed in Brennberg at the beginning of October, and Kirsten Eberle will open her first box shop in Gundheim in December. This is preceded by eight franchise partners in Austria, where the concept is known under the name “Kastl-Greissler”.
Who would you like to do business with?
With people who
- have a passion for regional food,
- always wanted to become self-employed,
- We appreciate our ready-to-use shop concept, which they operate with a feel for the region,
- feel safe with a franchise system that is already running successfully in AT and DE, and
- like to be part of the family: We support everything from building permits to product range design.
© KistenKrämer GmbH
Focus on regional food: Half of the around 500 items in the Kisten-Krämer range come from companies in the respective region.
What was the most important finding since the start?
There is no such thing as “one” franchise partner. Our box shopkeepers have a wide variety of backgrounds: from the farmer to the PR professional, the innkeeper or the physiotherapist. The concern and the task of ensuring the local supply of regional food knows no given professional home.
Which number of successes are you particularly proud of?
19 modern self-service shops within our first year – full of regional groceries and everyday products, 17 in five different federal states of Austria and two in Germany. A total of over 346,000 regional products sold.
What headline would you like to read about your start-up in a business newspaper in five years?
Kisten-Krämer has revolutionized local supply in Germany!
Start-ups without buzzwords
Are you the founder of an innovative and exciting company in the field of retail and FMCG? Can you explain your start-up without using buzzwords? Then contact us at any time at [email protected]
You can find all the start-ups presented so far at etailment-Startups.de.
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