Acer Germany boss Robert Perenz can be satisfied with the end of 2021. After double-digit growth in the previous year, Taiwanese people in this country can still record solid single-digit growth this year. “Last year was already gigantic and this is now the second year of growth in a row,” he says happily.
Despite the unpredictability of the pandemic, Perenz describes the PC market as “pleasantly stable”. The manufacturer was able to grow both in the consumer and in the B2B segment. According to Perenz, one of the market drivers continued to be strong demand from the education sector.
As in the entire industry, Acer is also suffering from the supply bottlenecks for components. “The situation is still tense,” said the Acer boss. This is not only due to the high demand for IT components, there is still a crunch in the logistics chain. There are no containers for sea freight. “Even within Germany, the value chain takes longer,” reports Perenz. He does not expect any significant improvement in the delivery situation for the coming year either.
Some can also see something good in the bottlenecks, as Canalys CEO Steve Brazier described in his keynote on the Canalys Forum. Robert Perenz can only agree to this to a limited extent. Although prices and margins remain stable when there is high demand, it means considerable additional logistical effort for manufacturers and distributors. The components are becoming more expensive for the manufacturers and some goods have to be flown in. “Certain advantages are then quickly eaten up again,” he says. Now and then one has to switch to alternatives when serving dealers and customers, but overall “there was always goods there,” confirms Perenz.
Gerit Günther, Head of Sales B2B at Acer is therefore satisfied despite all the obstacles. “We planned early and courageously and got things off the ground with commitment,” emphasizes the B2B sales manager. It is important to make the situation transparent to the partners.
Günther continues to rely on the education sector for the coming year. Many budgets have not been called up in full and are still available. Here he is hoping for a simplification of the procurement guidelines for the educational institutions: “The hurdles were often too high,” says Günther. In addition, Chromebooks and forms of distribution such as Device as a Service will be “the big focus topics in 2022” at Acer, is his forecast.
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