Compared to the previous month, sales increased in real terms (price-adjusted) by 0.6 percent, as the Federal Statistical Office announced on Tuesday in Wiesbaden. Analysts were surprised by the development. On average, they had expected a decline in revenues of 0.3 percent.
In addition, the sales trend in the previous month was better than previously known. The Federal Office revised the data upwards. Accordingly, there was an increase of 0.5 percent in a month-on-month comparison, after a decrease of 0.3 percent had previously been reported. Sales in November are now 5.9 percent above the pre-crisis month of February 2020.
However, in spite of discount campaigns such as “Black Friday” and “Cyber Monday”, online retail recorded a sales drop of 3.1 percent in November compared to the previous month, as the Federal Office further announced. With an increase of 30.3 percent, sales in the internet and mail order business are still well above the level of February 2020.
For the year as a whole, German retailers achieved a new record turnover in 2021, according to Destatis. Accordingly, the retail sector achieved 0.6 percent to 1.2 percent more sales in real terms than in the year 2020, which has been the strongest sales year to date. (Dpa / rs)