Pressure on Intel increases: Qualcomm wants to replace Intel chips in PCs
Processors that are compatible with Intel technology currently dominate Windows computers. In contrast, the architecture of the British chip designer Arm prevailed for smartphones and tablets.
After Apple initiated the switch to processors from its own development based on Arm technology for its Mac computers, Qualcomm now also wants to drive the market for Windows PCs in this direction. “The transition to arm technology is inevitable,” said Qualcomm boss Cristiano Amon on Tuesday at the CES technology fair in Las Vegas.
Windows devices with arm processors have been around for a number of years. So far, however, they have been held back by restrictions in terms of functions. Amon admitted that there were skeptics. But the PCs were changing. Your next generations would be different from current ones.
Apple’s Mac computers with in-house processors have been praised by experts for their speed and power efficiency. Intel countered with a comparative advertising campaign that highlighted limitations compared to processors from the chip company. Apple sees a great advantage in having a uniform chip platform in iPhones, iPad tablets and Mac computers.
At CES, Intel was determined to defend its place in the PC market. The group presented several processors of its new generation of chips for various device classes in Las Vegas.
In the past few years, Intel had been slowed down by problems in the production process for new processors. As a result, smaller rival AMD was able to make up ground. In the PC business, however, unlike Qualcomm, AMD primarily relies on Intel-compatible chips and is therefore not aiming for a radical change.
The processors of numerous Android smartphones come from Qualcomm. The company is also strong in 5G modems for connecting to the cellular network and supplies them for Apple’s iPhones, among other things.
The chip company wants to play a bigger role in the auto business in the future and announced deals with Volvo, Honda and Renault at the CES. Qualcomm also opened a technical development office in Berlin for cooperation with the automotive industry.
Qualcomm sees another future market in AR glasses (Augmented Reality), which can display digital content in real environments. The company will develop a special chip for new Microsoft glasses. (dpa / rs)