eCommerce

Dentsu expands strategic media competence in the DACH region with Thomas Witschel

“Thomas is the ideal person for us – he brings exactly the right skills and extensive experience in the agency business in the areas of consulting, strategy, media, digital and technology,” comments Georg Berzbach, CEO Media Dentsu Germany & DACH, on the personnel. “What defines him as a leader and strategist is a rather rare combination of strategic thinking, conceptual strength, technology and digital expertise, operational know-how and a deep understanding of people: So to speak, thought leader and doer at the same time, who drives the media -Really understands craft. Together with him, we want to build on the high standard of strategic consulting for our customers and continue to advance the entire area of ​​strategic consulting as a central unit in DACH.”

Thomas Witschel has extensive strategic experience in the agency business. He joins Dentsu from GroupM and has been with Mediacom since 2010, most recently in the position of Head of Strategy. Before that, the graduate media and communication psychologist was responsible as Managing Partner Media Consulting for advice at decision-maker level and the development of cross-media brand strategies. At Dentsu, Witschel will now take care of new business in close cooperation with the agencies’ consulting teams and support the development of strategies for existing customers at country and cluster level.

Thomas Witschel says about his new position: “The digital and thus also social change will have a lasting effect on everything: Cryptocurrencies, NFTs, metaverses and AI will help determine our future faster than we think. Within this digital ecosystem, the importance of strong brands and their influence on willingness to buy and price perception is increasing. It has never been more exciting than now to advise customers strategically and support them in their business development. I am very much looking forward to further expanding our strategic competence together with my new Dentsu colleagues.”



Reference-www.adzine.de

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