eCommerce

Morning Briefing: Schweizerische Post, Autodoc, Baby One, Gorillas, Alaiko, Migros, Landi, UK, Shopify + JD, Starbucks + Meituan, Gratisversand, Orderchamp, Ebay

E-commerce is changing professions. Not only Deutsche Post had record-breaking work to do in 2021, Swiss Post also reached “an all-time record for packages“. 202.1 million items were delivered, an increase of 9.6 percent, while the mail business lost 3.3 percent — therefore at the turn of the year letters and Parcel post merged. According to the SDA news agency, around half of all parcels are now delivered via “postmen”.

///// NATIONAL TRADE
Autodoc halts stock market plans and seeks investor
Autodoc based in Berlin, in your own words “Europe’s leading online retailer of car spare parts”. Handelsblatt.com according to the plans for an IPO stopped. One reason is “declining valuations of technology companies”. Instead, an investor is being sought. It is about a minority share, the majority should remain with the founders, who want to go public in the long term, according to the report.

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Plus 34 percent: Baby One reports the success of the online profit center
Baby One, a specialist retail chain for everyone with babies and small children, has adjusted its business model in recent years — no surprise: in the direction of omnichannel. As Lebensmittelzeitung.net and Internetworld.de write, the online business has been run as a profit center since 2021, and sales and communication channels are more closely linked. The online growth of 34 percent (EUR 42.2 million) in the 2021 financial year is attributed to this. The e-commerce share was 16.5 percent of total sales, which in turn reached EUR 255.5 million (plus 14 percent).

Gorillas hires Luanne Calvert as CMO
The Berlin express delivery service Gorillas has had a Chief Marketing Officer since yesterday: Luanne Calvert “will lead the company’s global marketing activities from Berlin”, announces gorillas. Calvert has worked for brands such as Virgin and Google and was responsible for global marketing for Walmart, LVMH brand Fendi and Moleskine. She reports to Gorillas CEO Kağan Sümer. More recently, there have been some ins and outs in gorilla management (the Morning Briefing reported).

Fulfillment service provider Alaiko receives EUR 26 million
The Munich start-up Alaiko, which was founded in early 2020 and is a fulfillment service provider for online shops, has according to their own statements received capital commitments of 30 million US dollars (approx. 26 million euros) in a Series A financing round. Among others from Tiger Global, and that is (according to “founder scene”) “particularly spicy, since the Amazon and Spotify investor is also invested in the Berlin shipping company Hive – a direct competitor of Alaiko”. Alaiko wants to spend the money in the traditional way: for new services, more logistics partners, the expansion of the platform and new people.


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TRADE INTERNATIONALSwitzerland I: Migros is growing much faster online than overall

Everywhere the same picture also at the Swiss retail group Migros: In 2021, consolidated, adjusted total sales rose by 2.2 percent (CHF 28.8 billion), online sales across all divisions by 15.6 percent (CHF 3.2 billion) — and online -Supermarket Migros Online by 24.5 percent (CHF 330 million). The online share of sales was 11.2 percent, Migros sees itself as the Swiss market leader in e-commerce. When looking through the divisions, only the specialist store business stands out with an online minus (–1.1 percent), albeit after “record high[m] growth in the previous year”.

Switzerland II: Landi stores now deliver to your home
The approximately 100 retail stores of the Swiss brand Landi, which specialize in gardening, agriculture and food, now offer the entire product range for online ordering. Deliveries are made from the branches to your home or to the shops for collection, so Handelszeitung.ch. This costs between CHF 7.95 (parcel) and CHF 59 (general cargo), like the shop.

UK: Modest online year was ‘quite good actually’
UK online retail registered its lowest growth since records began 22 years ago in 2021, at 2.7 percent, reports the e-commerce association IMRG. The year started strong with a plus of 60 percent in the first quarter, but then slipped into the red (minus nine percent over the other three quarters). The association comes to the verdict “actually quite good” by comparing it with 2019: plus 39 percent. Behind the numbers is the “IMRG Capgemini Online Retail Index”, which evaluates data from 200 onliners.

USA and China I: Shopify hooks up with JD
The Canadian e-commerce technology provider Shopify is now building a bridge for US companies to the Chinese online platform JD Worldwide: As reported by the Reuters news agency, both companies have entered into a strategic partnership. Market entry is therefore possible for Shopify users within three to four weeks.

USA and China II: Starbucks partners with Meituan one
US coffee specialist Starbucks is expanding its China business through a partnership with Chinese service platform Meituan, writes CNBC.com. The Meituan app not only makes it possible to order individually composed Starbucks drinks, but also for the first time varieties of the premium brand “Starbucks Reserve”. In addition, coffee tastings and other events are offered via the app, currently for 60 locations in Beijing, Shanghai, Shenzhen and Chengdu. By the end of the year, all 5,000 Starbucks shops in China should have their own presence in the Meituan app.

///// TRENDS & TECH

Brain teasers about free shipping: why the wheel can’t be turned back
Free outward and return deliveries have become established in large parts of German online trading. Etailment expert Marcel Brindöpke finds this remarkable, after all the companies waive several billion euros every year. He explains how free shipping also negatively affects competition, returns and working conditions in the transport industry – and why the “beast” can no longer be captured.

Orderchamp opens distribution center in Venlo
Online wholesale marketplace Orderchamp has opened its own 5000 square meter distribution center and fulfillment service in the Dutch city of Venlo. Individual customers have already used this as a test, now it is open to everyone. According to the company, the new fulfillment service bundles delivery quantities, which makes shipping easier, cheaper and more environmentally friendly. The whole thing is aimed primarily at small and medium-sized brands.

///// SUSTAINABILITY

Ebay calculates average prices for used mobile phones

For used smartphones, “there is often a lot more money than expected,” Ebay promises and sets out to prove it: Ebay Germany determined the average resale values ​​for around 170 smartphones in September and October 2021. The list ranges from 15 euros (“Nokia 3410”) to 929 euros (“Apple Iphone 12 Pro Max 512 GB”). The “Apple Iphone 8” (145 euros) is the best-selling used device. Everyone decides for themselves whether that’s a lot more money than they thought, according to Ebay it’s important: “The condition determines the price”.



Reference-etailment.de

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