Morning Briefing: Fressnapf, Deichmann, Flaconi, Warehousing1, Aldi & Deliveroo, Amazon Style, Walmart, Sendcloud, Ebay Ads, Superdry, Bergfreunde, Zalando

Where have they gone, the delivery service speedsters in the inner cities? It is hardly due to the wintry temperatures that one encounters them less and less. Despite daily increasing incidences, “normal” life is returning to the world. People go shopping & eating “normally” again. The lights are not going out in either the shops or the restaurants at the moment. How strong the “old” world returns remains to be seen. Online trading has deeply rooted itself among consumers. A small dent would be tolerable.

Fressnapf grows online by 54 percent
Pet Supply Store Fressnapf reports for 2021 “significant double-digit growth in all eleven countries, both stationary and online”. Fressnapf is now also represented online everywhere, the online plus is more than 54 percent. Fressnapf does not speak of omnichannel, but of ecosystem and the change “from provider to caregiver”, which also includes a new Fressnapf app. It should become “the central point of contact for all topics relating to pets”. Overall, Fressnapf achieved sales of 3.17 billion euros (up 19.8 percent) in 2021, of which 1.81 billion euros in Germany (up 15.4 percent).

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Deichmann hires About You manager for omnichannel unit
Shoe retailer Deichmann wants to “merge the previously separate areas of digital/online business and marketing into a common and at the same time independent area”. as he says. Alexander Bellin, who comes from the fashion onliner About You from the Otto Group, where he worked as Chief Revenue Officer, will become Managing Director of this area on February 1st. Sebastian Hasebrink, previously responsible for digital management, is leaving Deichmann on April 1st.

Flaconi recruits Douglas manager
The online perfumery Bottles created the position of Senior Vice President Assortment & Purchasing and filled it with Anne Zimmermann. She comes from Douglas, where as Director she was responsible for Group Category Management Color Cosmetics and own brands, reports, and will take up her new post on February 1.

How a Berlin start-up wants to transform fulfillment
Warehousing1 has developed an online platform for brokering storage space and logistics services at more than 850 locations. The offer is primarily aimed at young, fast-growing D2C brands, but also at larger e-commerce companies that have outgrown their own logistics capacities due to the online boom. In the etailment interview, Fabian Sedlmayr, co-founder and managing director of Warehousing1, introduces the start-up.


TRADE INTERNATIONALGreat Britain: Aldi ends partnership with Deliveroo

As reports, Aldi in Great Britain has ended its cooperation with the delivery service Deliveroo, which has existed since May 2020, and is concentrating on its own click & collect business. Around 130 of the 950 British Aldi branches have worked with Deliveroo. The newspaper sees the trend back to stationary shops behind the decision. Aldi was still a partner in a Deliveroo TV advertising campaign in September.

Amazon wants to open stationary fashion store in Los Angeles
No matter what Amazon does, it raises tempers. This time it’s about a fashion store called “Style“, which will open in Los Angeles this year, many US media report. In The range includes women’s and men’s clothing, shoes and accessories, as well as a magical dressing room where clothes can be ordered using the touch screen. Fashion is one of the best-selling categories in the Amazon range. One wants to learn more about the customer, it says in the justification for the stationary shop.

Three messages about Walmart in two sentences each

  • And another personal detail: The US retail group loses his e-commerce boss Casey Carl, so The successor is Tom Ward, who as Walmart manager was previously responsible for the conversion of stores into online fulfillment hubs, among other things.
  • Walmart invites Indian dealers, to sell to US customers through its marketplace. This serves both the goal of sourcing $10 billion worth of goods from India every year by 2027, according to the press release, as well as the planned greater internationalization of the marketplace.
  • In addition, Walmart is preparing (also according to on one Entry into the so-called Metaverse before. There is speculation about the sale of “virtual goods” as well as digital originals (NFTs) and their own cryptocurrency.


The Germans are particularly fond of exchanging
Everyone is talking about returns, the shipping service provider Sendcloud asked: Almost two thirds (65 percent) of Germans return a product if they are not satisfied. That is significantly more than the average of the eight European countries considered, which is 52 percent. According to the company, 68 percent of Germans cancel their order if they cannot find any information on returns on the online retailer’s website. (Survey of 8,000 Europeans, including 1,002 from Germany, via Nielsen.)

New features for “Ads Advanced” from Ebay Ads
Ebay Ads Announces “Ads Enhanced” Campaign Type Launched in 2021 new function on. This includes an overview of how often potential buyers have searched Ebay for recommended keywords in the last 30 days and a new tab for so-called negative keywords. Articles that are no longer available can no longer be added to ad groups; a direct link to the reports tab in the “Advertising Cockpit” allows reports to be downloaded in bulk or scheduled.

2,000 Instagramers at Superdry
The fashion brand Superdry has opened a flagship store on Oxford Street in London and in the course of its Online and offline strategy chatted. At the end of December 2021, the fashion label was working with more than 2,000 Instagrammers. The aim is to become the leading sustainable fashion brand.


Two onliners are the best climate-conscious companies

Bergfreunde, a Tübingen onliner for everything outdoor, is number 1 in the list of “Germany’s climate-conscious companies” the magazine “Capital” and the market researchers from Statista. Bergfreunde have reduced the average emissions by 60.2 percent in the past three years, among other things through the fully automated logistics center, emphasizes “Capital”. In second place follows with Zalando another onliner; Puma, Porsche and Telefónica Deutschland fill the top 5. “Capital” and Statista looked at 2,000 companies to see who reduced greenhouse gas emissions “without having to restrict sales or production growth”.

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