The accessories supplier Trust from Dordrecht near Rotterdam in the Netherlands has taken up the cause of expanding the B2B business. In addition to activities in the end customer segment via retail, the Dutch have taken on the business customer segment with specialized sales and marketing teams and exclusive products.
Foto: Trust
According to their own statements, the sales channel via distributors, SME resellers and corporate VARs has led to “significant growth”. Now, with the portal-based partner program “Elevate”, the B2B dealership is to be supported even better.
The program is aimed at all resellers who already sell Trust products, but also at newcomers. In addition to marketing material for products and campaigns such as images, logos, data sheets, videos and CE documents, retailers should also have financial advantages. For this purpose, Trust has set up the partner levels “authorised”, “silver” and “gold” depending on the achievement of goals.
The support measures are based on the respective partner level, from personal contact to special conditions and incentives to invitations to management meetings. The accessories specialist also has its sights set on the growing video conferencing market and certifies partners as “Trust VC Specialists”.
Claudia Hösen, Head of B2B at Trust Germany, wants to support partners “at all levels” and help companies to grow: “With Elevate, we are investing in our partnerships with attractive bonus programs and joint business plans. However, all purchases will continue to be made through our authorized sales partners “, specifies the B2B boss.
In addition to other advantages such as special offers and bonuses, the resellers organized in the partner program also receive information about new products in advance and can request special offer prices via the registration process. Gold partners also have the opportunity to present themselves in the in-house partner locator. Trust maintains further information https://elevate.trust.com/ ready.
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