The perfect media fairy tale – the case of Novak Djokovic

If one were to invent a recipe for captivating a world audience with an attention-grabbing spectacle that, on closer inspection, is quite irrelevant, then right now, to stimulate inventiveness, one would need to archive and study the commentaries and specials broadcast by the Tennishelden Novak Djokovic Act. To then fix and capture all the live ticker reports, all the headlines and on-site reports for a moment – looking for the bigger picture, the pattern that connects. What actually happened here?

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