eCommerce

Morning Briefing: Digital Service Act, Thalia.de, BGH, Pickerd.de, Zur Rose, Gorillas, Frichti, Socialfood, Glove, Amazon, DHL, Adidas, Prada, Bitkom

“We’re taking back control of the Internet giants…” With these words, Danish MP Christel Schaldemose welcomed the draft of the Digital Service Act (DSA), which the EU Parliament approved at the end of last week. The digital world has become a Wild West, which the EU is now declaring war on. The DSA updates the current rules of the 2000 E-Commerce Directive and applies to social media platforms and online marketplaces. The DSA still has to be incorporated into national law. Nothing will happen before 2023.

///// NATIONAL TRADE
Hack at Thalia.de – apparently a mild outcome
The online shop of the bookstore chain Thalia was probably the target of a brute force attack last Thursday. Golem.de According to Thalia, there are corresponding emails to customers. According to this, combinations of user name and password were tried out from abroad in a mid-five-digit number of accounts – in some cases successfully, but without unauthorized orders. Thalia reset the passwords on these accounts. Apparently “so far there have been no automated locks after x wrong entries at the start”, etches “Caschy’s Blog”.

BGH: No obligation to pay after identity theft
This judgment would have direct significance for Thalia.de customers: anyone who becomes a victim of identity theft does not have to pay if the stolen data is used to order goods or services. This was decided by the Federal Court of Justice in the case of a consumer in whose name a mobile phone contract was concluded without her knowing about it or having received any services. To the verdict points out the consumer advice center in Baden-Württemberg. (BGH, File number I ZR 17/21.)

Pickerd.de with a new online shop
Pickerd.de from Burgwedel, a specialist in baking ingredients, has relaunched its online shop. As the service provider commissioned to do so tells Wendweb, the shop addresses private and commercial customers with different process paths (“Customer Journeys”), but the focus is still on direct sales. Instead of the previous digital brand presence of website and shop, the new appearance is now the “extension for our social media measures”.

Shows and data: How stationary retail wants to win back customers
The marketing appearances of many retailers are currently flashy and colorful, from hip-hop videos at Kaufland to DJ guest performances at Edeka to “Hotel Create” at Obi. But that is only one side of the marketing trend in stationary retail. Because it is increasingly oriented towards e-commerce and is increasingly relying on hyper-personalization with the help of data analysis, according to an article on Etailment.de.

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TRADE INTERNATIONALHack at the medicine shipper Zur Rose – “no real danger”

As reported by Inside-IT.ch, alleged customer data of the Swiss medical products and cosmetics online company was published online last week Zurrose-Shop.ch offered. For around 575,000 data records (names, addresses, e-mail, telephone numbers and passwords) 150 euros will be required. Zur Rose have made it clear that neither payment information nor the pharmacy Zurrose.ch are affected, and the passwords cannot be used with a hash process. The procedure is outdated, writes Inside-IT.ch, but comes to the conclusion “that in the present case there is no real danger”.

Two delivery service takeovers in Europe
The Berlin express delivery service Gorillas wants its French counterpart Frichti take over (advertising slogan: “As fresh as you!”), reports the German Press Agency. The talks are ongoing and there is no final date yet. Gorillas and Frichti are competitors in Paris, Lille and Bordeaux, among others. Above all, gorillas can learn from the private label business of the French and offer their brands themselves. Apparently, the takeover of the Italian startup has already been completed Socialfood through the delivery platform Glovo. That reports Italy24news.com. Glovo, previously represented in around 450 cities, is expanding its business primarily in southern Italy and Sicily.

Amazon puts over $20 million into lobbying
There are many bills out there that aim to limit the power of tech giants and online marketplaces. A report by Thehill.com shows how Amazon & Co. spend millions of dollars to counteract this with lobbying. At Amazon, it was probably over $20 million in the first three quarters of 2021 alone. This puts the online giant ahead of Google and Meta.

///// TRENDS & TECH

DHL is now the most abused brand for phishing
The “Brand Phishing Report” by the British IT security specialist Check Point looks at which brands are used to camouflage phishing attacks. In the fourth quarter of 2021 was according to the company blog no longer Microsoft the most misused brand, but DHL with 23 percent of all brand-related phishing attempts (previous quarter: nine percent). Microsoft fell from 29 to 20 percent, Fedex for the first time in the top ten. “This is undoubtedly a result of trying to target defenseless online shoppers ahead of Christmas while the pandemic was at the forefront,” the blog reads.

Food retail and social media: not everyone is everywhere represent
Six of the major food retailers have active accounts on all five major social media platforms (Facebook, Instagram, Pinterest, Youtube, Tiktok), some with multiple accounts: Edeka, Rewe, Globus, Kaufland, Mix-Markt and Tegut . That writes the consulting agency Web-Netz and warns: “It is also striking that the food retail industry is still neglecting TikTok and Pinterest.” Penny’s Tiktok account was broken after six posts in June 2021. Overall, the trend is for smaller food retail brands to have a large presence. Hit and Norma did not find Web-Netz on the platforms at all.

Art and price gains in the Metaverse
Not nuggets, but NFTs are the currency of the new virtual world. The latest craze comes from Adidas and Prada: 3,000 users and their photos become part of such a digital object, known as a “non-fungible token”. Anyone who registers on the waiting list by 2:00 p.m. today, Tuesday, January 25, has at least a small chance of participating. Guest author Bernhard Haas, Managing Director of the Bitfuel agency, explains why Adidas and Prada are pushing ahead and what retailers and manufacturers need to know about the new form of the customer journey.

///// SUSTAINABILITY

Bitkom: German want used smartphones and tablets
Half of German consumers can imagine buying professionally refurbished used smartphones, tablets and laptops. The digital industry association Bitkom has one Survey of 1,005 Germans found out. Not only can 13 percent imagine it, they have already done so, especially the younger ones (21 percent of those aged 16 to 29).



Reference-etailment.de

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