Virtual goods fair and physical congress: EP is only planning a small spring event

Even after two years of the corona pandemic, it is not possible for EP to return to normal in the event calendar. The traditional spring fair of the association will take place from February 18th to March 4th as a virtual goods fair, including a comprehensive webinar offer. As a supplement, a new physical format will follow on April 29th and 30th: The first Electronic Partner Congress in Düsseldorf with workshops, lectures and selected goods. “We have a lot planned for 2022 and we have the right team to achieve our goals, no matter what challenges the ongoing crisis situation still has in store for us,” explains Friedrich Sobol, board member of the association.

Together with its members and partners, EP has managed to confidently steer all business areas through the pandemic in the second Corona year. The company will publish the exact sales figures next March. According to Sobol, preliminary results already indicate a fundamentally positive development. “And in 2022 we will do everything we can to offer the best service for entrepreneurial success,” said the board of directors of the association.

In addition to the recently launched “Go Green” campaign, which runs like a red thread through the entire association, there will be individual projects for the three core brands EP:, Medimax and comTeam as strategic priorities in 2022. The EP brand should: further expand its positioning as the leading specialist retail brand in the German electronics industry. “While competitors are increasingly focusing on the large area, the strength of the EP:Members is the best, personal service in a concentrated area in the middle of the community,” says a statement. This unique selling point wants to make the cooperation visible even more effectively in the future through targeted advertising and communication measures on all channels.