Showheroes Group swallows Smartclip LATAM and expands overseas
“The expansion and launch of Showheroes Group in the US and the LATAM region is an important, if not the most important, step in our company’s history to date,” said Ilhan Zengin, Founder and CEO of Showheroes Group. “There have been some takeovers and divestitures in the industry, especially in the last few months. Playing an active role in this is central to the growth and positioning of our company. We have grown into a global team with over 300 employees in more than 20 countries.”
Smartclip LATAM is owned by Spanish media group Atres Media, which acquired the company’s domestic and Latin American arm in 2017 after RTL secured its rest of Europe business. This is a provider of online video and addressable TV advertising solutions in North, Central and South America, which fits well into the portfolio of the Showheroes Group. The group thus expands its portfolio with contextual in-stream video and CTV solutions in the US and Latin American markets. Showheroes, founded in 2016 and consolidated into a group of companies in 2020, offers video content production, player technology and marketing from a single source. To this end, the company bundles various brands under one roof. After the group of companies has already gained a foothold in the Netherlands, Italy and Great Britain, the USA and the LATAM region are now following.
Joseph Lospalluto, former EVP Americas at Smart Adserver, will be the new Country Manager US responsible for the US market and the new branches in New York City, Denver and Miami. Lospalluto has already helped numerous European companies to establish themselves on the US market. As an expansion expert, he will manage the group’s new market development and oversee all associated processes.