Dominik Fronz takes over Ad Operations for Hawk

“We are very pleased to have Dominik on board and to strengthen our team,” says Oliver Bolenius, Hawk’s DACH boss. “In his function as Head of Ad Operations, Dominik will drive forward the strategic further development of DSP, taking into account the requirements of our customers, especially in German-speaking countries.”

Dominik Fronz first came into contact with digital advertising in 2013 at Travel Audience, a performance marketing platform that focuses on the travel industry. After two and a half years at the Amadeus subsidiary, positions followed in the agency world at GroupM and finally at Publicis Media, where the graduate of the Cologne Sports University worked as Group Head Programmatic Advertising.

“Hawk is the perfect match for me,” says Dominik Fronz. “After five exciting and instructive years in the agency world, I’ve come back to the adtech side. I am very excited to be part of the next phase of Hawk’s development and to support our customers in the strategy and implementation of innovative programmatic campaigns.”

Hawk develops and operates a demand-side platform (DSP) that enables advertisers to buy ad space across DOOH, audio, mobile, CTV and desktop in the programmatic media ecosystem worldwide. The adtech provider emphasizes its independence from cookies and innovative measurement methods.

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